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STRATEGY FOR A NETWORKED WORLD
Rafael Ramirez (Uk Univ Of Oxford)Ulf Mannervik (Uk Univ Of Oxford & Sweden Normannpartners)
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STRATEGY FOR A NETWORKED WORLD

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During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems.
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