Torrey Podmajersky

Broschiertes Buch

Strategic Writing for UX

Drive Engagement, Conversion, and Retention with Every Word

Beschreibung

This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.

Autor

Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for consumer, technical, and business audiences in Google Ads, Google Cloud, Google Support, OfferUp, Xbox, and Microsoft. Torrey consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content.

Produktdetails

• Verlag: O'Reilly Media
• 2 ed
• Seitenzahl: 215
• Erscheinungstermin: 12. August 2025
• Englisch
• Abmessung: 222mm x 152mm x 20mm
• Gewicht: 416g
• ISBN-13: 9781098174330
• ISBN-10: 109817433X
• Artikelnr.: 73294611