Guy Masterman
Gebundenes Buch

Strategic Sports Event Management

Versandkostenfrei!
Versandfertig in 1-2 Wochen
205,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
103 °P sammeln!
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter,...