Gebundenes Buch

Strategic Pivot of Artificial Intelligence

A Management and Entrepreneurial Perspective

Herausgeber: Pironti, Marco; Laia, Lea; Scuotto, Veronica

Beschreibung

This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It emphasizes the importance of achieving a harmonious balance between human ingenuity and technological advances, recognizing the empowering potential inherent in AI. Based on the authors' academic expertise and business insights, it presents a comprehensive overview of the various contexts in which AI can manifest and investigate AIs from different standpoints. Each chapter embarks on a journey through the literature, exploring the intersection of AI use and various aspects of business life. Through engaging, real-world business narratives, the book offers fresh insights and practical tools, including models and matrices. By exploring intriguing business case studies from technological, managerial, and economic perspectives, it reveals the multifaceted roles of entrepreneurs, managers, and policymakers in embracing this transformative technology.  Each chapter offers a theoretical discussion along with a practitioner's insights to combine theories with the real life.

Autor

Marco Pironti is a Professor of Innovation Management and Entrepreneurship at the Department of Computer Science, University of Turin, Italy. He is Dean of the ICxT Interdepartmental Innovation Center and a member of the Academic Committee for the PhD program in Innovation for the Circular Economy. He is the author of more than 100 articles and other publications.  Veronica Scuotto is an Associate Professor at the Department of Economics, Management and Institutions (DEMI), University of Naples Federico II, Italy. Her main research interests are in SMEs, entrepreneurship (including entrepreneurial education and social enterprises) and artificial intelligences. She has published more than 100 articles in prominent journals and books.  Lea Iaia is a Senior Management Researcher at the Department of Computer Science, University of Turin, Italy. Her research interests are in marketing and communication processes, with a focus on organizations' utilization of emerging technologies in digital marketing. She is also passionate about information technology, innovation, technology management, and sustainability. She is the author of more than 100 articles and other publications.

Produktdetails

• Verlag: Springer International Publishing AG / Springer-Verlag GmbH
• Artikelnr. des Verlages: 89500309
• Erscheinungstermin: 15. November 2025
• Englisch
• ISBN-13: 9783032039804
• ISBN-10: 3032039800
• Artikelnr.: 74989873