Peter FitzRoy (Australia Monash University), James M. Hulbert (USA Columbia University), Timothy O'Shannassy (Australia RMIT University)

Broschiertes Buch

Strategic Management

The Challenge of Creating Value

Beschreibung

Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. A Companion Website is also available.

Autor

The late Peter Fitzroy was Emeritus Professor of Strategy at Monash University, Australia. James M. Hubert is R.C. Kopf Professor of International Marketing at Columbia University, USA. Timothy O'Shannassy is Senior Lecturer at RMIT University, Australia.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 3 ed
• Seitenzahl: 518
• Erscheinungstermin: 12. September 2016
• Englisch
• Abmessung: 250mm x 192mm x 23mm
• Gewicht: 1122g
• ISBN-13: 9781138849242
• ISBN-10: 1138849243
• Artikelnr.: 43749280