H. Igor Ansoff

Gebundenes Buch

Strategic Management

Beschreibung

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-333-19686-1
• 1979.
• Seitenzahl: 236
• Erscheinungstermin: 21. Februar 1979
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 400g
• ISBN-13: 9780333196861
• ISBN-10: 0333196864
• Artikelnr.: 35929570