Strategic Management: Theory and Practice
Natalia Davies
Gebundenes Buch

Strategic Management: Theory and Practice

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Strategic management is a critical domain within the field of management focused on the formulation and implementation of organizational goals and objectives, while analyzing the availability of resources and both the external and internal environments of the organization. It serves as a roadmap for an enterprise's operations. The development of strategic management is underpinned by a focus on competition, cost-efficiency, and customer needs. Key conceptual frameworks in this field include SWOT analysis, the experience curve, competitive advantage, corporate strategy, and portfolio theory, am...