Strategic Discovery
Gebundenes Buch

Strategic Discovery

Competing in New Arenas

Herausgeber: Thomas, Howard; Alvarado, Raul; O'Neal, Donald E
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With competitive success dependent more and more upon organizational flexibility with a focused strategic framework, the editors have drawn out three main strands of strategic conversation in this volume: * Competition and core competence: including the wide range of competitive strategies available to firms and the importance of core competence to competitive success. * Joint ventures and strategic alliances: the potential of the strategic alliance as an aid to entering foreign markets. * Corporate performance: the ultimate outcome of any firm's strategy, including discussion of corporate res...