Marc K. Peter, Johan P. Lindeque

Broschiertes Buch

Strategic Digital Transformation

Theory and Practice

Beschreibung

Offers students a learning experience rooted in academic knowledge and supported by a comprehensive, practice-oriented digital transformation methodology which can be applied in their future careers.

Autor

Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland) and faculty member at the University of Rochester (USA), the University of Bern's Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia). He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peter s research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK).

Produktdetails

• Verlag: Sage Publications Ltd.
• Seitenzahl: 408
• Erscheinungstermin: 2. Dezember 2025
• Englisch
• Abmessung: 246mm x 189mm x 22mm
• Gewicht: 790g
• ISBN-13: 9781529691559
• ISBN-10: 1529691559
• Artikelnr.: 74436287