Jesper Falkheimer, Mats Heide

Gebundenes Buch

Strategic Communication

An Introduction to Theory and Global Practice

Beschreibung

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation. This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

Autor

Jesper Falkheimer is Professor in Strategic Communication at the Department of Communication, Lund University in Sweden. Mats Heide is Professor in Strategic Communication at the Department of Communication, Lund University in Sweden.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 3. Auflage
• Seitenzahl: 250
• Erscheinungstermin: 23. April 2026
• Englisch
• Abmessung: 246mm x 174mm
• ISBN-13: 9781041002062
• ISBN-10: 1041002068
• Artikelnr.: 75668995

Rezensionen

"This book provides a very good overview on the fundamentals of strategic communication. It is very common that Master's students want to follow their studies on strategic communication but don't know the basis and theories of the area. Falkheimer and Heide made an excellent job presenting the beginnings of this new science."

-Ivone Ferreira, Assistant Professor at School of Social Sciences, Nova University of Lisbon, Portugal, and Researcher at ICNOVA Research Unit