Gebundenes Buch

Strategic Communication

New Agendas in Communication

Herausgeber: Dudo, Anthony; Kahlor, Leeann

Beschreibung

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

Autor

Anthony Dudo is an Assistant Professor at the University of Texas at Austin. LeeAnn Kahlor is an Associate Professor at the University of Texas at Austin.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 206
• Erscheinungstermin: 13. Juli 2016
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 457g
• ISBN-13: 9781138184787
• ISBN-10: 1138184780
• Artikelnr.: 43776793