James Mahoney

Gebundenes Buch

Strategic Communication and the 2022 Australian Federal Election Campaign

A Brutal Business

Beschreibung

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

Autor

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 184
• Erscheinungstermin: 13. Oktober 2023
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 446g
• ISBN-13: 9781032459592
• ISBN-10: 103245959X
• Artikelnr.: 69114340