David Lowe

Broschiertes Buch

Strategic Commercial Management

Beschreibung

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

Autor

David Lowe is Professor of Commercial Management, a joint appointment at the School of Energy Geoscience Infrastructure and Society and Edinburgh Business School, Heriot Watt University.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 272
• Erscheinungstermin: 30. Juni 2025
• Englisch
• Abmessung: 198mm x 129mm x 15mm
• Gewicht: 293g
• ISBN-13: 9780367510268
• ISBN-10: 036751026X
• Artikelnr.: 72877206