Strategic Change in Colleges and Universities

Strategic Change in Colleges and Universities

Planning to Survive and Prosper

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Strategic Change in Colleges and Universities outlines a strategic planning approach uniquely suited to the academic environment and proven effective in numerous institutions around the country. The authors developed a ten-step approach to strategic planning that addresses the complex nature of stakeholders and purposes in an academic setting. Their approach leads to, rather than starts from, the institutional mission statement, and includes realistic methods of negotiating the political barriers that often obstruct the development of a strategic plan and its implementation.This informative bo...