Gebundenes Buch

Strategic Brand Management In and Through Sport

Beschreibung

This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.

Autor

Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, Prof. Manoli begun her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 126
• Erscheinungstermin: 12. Februar 2025
• Englisch
• Abmessung: 250mm x 175mm x 12mm
• Gewicht: 410g
• ISBN-13: 9781032968278
• ISBN-10: 1032968273
• Artikelnr.: 71778367