Abdullah Adigun
Broschiertes Buch

Strategic Analysis of the Supermarket Sainsbury's

Porters Five Forces, SWOT-Analysis, Stakeholder Analysis and VRIO-Analysis

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Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: The purpose of this study is to conduct a strategic analysis of Sainsbury¿s, a UK based supermarket with an objective to dominate the European retail industry. With its establishment in 1869, Sainsbury¿s features as a reputable supermarket chain in the UK. By 2020, its annual revenue was around £26,334 million, thereby guaranteeing its role as one of the foremost UK supermarkets within the retailing industry. Since inception, the organization has inc...