Strategic analysis of sports events and the territory
Nancy and the 2012 European Handball Championships
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2012: the next step for French handball. The French Handball Federation (FFHB) has applied to organize the European Handball Championships for men. This event is a perfect opportunity to promote this sport throughout France. This thesis deals with the interests and assets of a territory to host a sporting event and more particularly the city of Nancy with the European Men's Handball Championships in 2012.
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