Larry Percy (Visiting Professor of Marketing at the Turku School of, Richard Rosenbaum-Elliott (Professor Emeritus of Marketing and Cons

Broschiertes Buch

Strategic Advertising Management

Beschreibung

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Autor

Larry Percy, Visiting Professor of Marketing at the Turku School of Economics, University of Turku, Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath

Produktdetails

• Verlag: Oxford University Press
• 6 Revised edition
• Seitenzahl: 504
• Erscheinungstermin: 16. Februar 2021
• Englisch
• Abmessung: 243mm x 189mm x 23mm
• Gewicht: 966g
• ISBN-13: 9780198835615
• ISBN-10: 0198835612
• Artikelnr.: 59990616