Subba Rao Chaganti

Gebundenes Buch

Storytelling in Pharma Marketing

Beschreibung

How do you make your message stand out in an industry driven by science and data? The answer lies in storytelling-the most powerful tool in a marketer's arsenal. Storytelling in Pharma Marketing unravels the art and science of crafting narratives that build trust, engage stakeholders, and drive meaningful action. Whether you're communicating with healthcare professionals, patients, caregivers, payers, or investors, this book provides a strategic blueprint to create compelling, ethical, and impactful stories that resonate. Discover the Science Behind Great Stories - Why do some messages stick while others fade? Learn the psychology and neuroscience of storytelling in pharma. ¿ Master the Framework - A step-by-step guide to crafting narratives that align with your brand's purpose and values, tailored for multiple stakeholders. ¿ Leverage AI & Emerging Technologies: Explore how AI, wearable tech, and immersive experiences like AR and VR are revolutionizing pharmaceutical storytelling. ¿ Learn from the Best - Real-world case studies from pharma and beyond, revealing how the most successful brands have harnessed storytelling to create impact. ¿ Navigate Ethical & Compliance Challenges - Striking the balance between compelling narratives and regulatory constraints in a highly regulated industry. In today's digital era, where information is abundant but attention is scarce, stories have the power to transform how pharmaceutical brands connect, educate, and inspire. This book is an essential resource for pharmaceutical marketers, brand managers, sales teams, and medical affairs professionals who want to harness storytelling to drive engagement and business success. Your brand has a story-make sure it's the one people remember.

Autor

Subba Rao Chaganti Has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and international marketing, and also Indian and multinational sectors. He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty. He lives in Hyderabad and can be reached at [e-mail] Here is a list of his publications: Books Published: 1. Pharmaceutical marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era 4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

Produktdetails

• Verlag: Pharma Med Press
• Seitenzahl: 300
• Erscheinungstermin: 1. August 2025
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 588g
• ISBN-13: 9789349562035
• ISBN-10: 9349562030
• Artikelnr.: 75322029