Kenneth A. Loparo

Broschiertes Buch

Storytelling in Organizations

From Theory to Empirical Research

Beschreibung

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

Autor

ANNA LINDA MUSACCHIO ADORISIO is a post-doctoral research fellow of the Swiss National Science Foundation, currently visiting New Mexico State University. She holds a PhD in Communication Sciences from the Università della Svizzera Italiana, Lugano, Switzerland. She has conducted research in Switzerland, the United States and Italy.

Produktdetails

• The New Middle Ages
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-31165-1
• 1st ed. 2009
• Seitenzahl: 228
• Erscheinungstermin: 21. August 2009
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 302g
• ISBN-13: 9781349311651
• ISBN-10: 1349311650
• Artikelnr.: 45080477