Arch G. Woodside, Suresh C. Sood

Gebundenes Buch

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Beschreibung

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

Autor

Arch G. Woodside, Boston College, USA Suresh C. Sood, University of Technology Sydney, Australia

Produktdetails

• Verlag: Emerald Group Publishing Limited
• Seitenzahl: 390
• Erscheinungstermin: 8. Januar 2016
• Englisch
• Abmessung: 235mm x 157mm x 25mm
• Gewicht: 714g
• ISBN-13: 9781785602177
• ISBN-10: 1785602179
• Artikelnr.: 42752047