Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis
Mohsen Nady
Gebundenes Buch

Statistics with R for Marketing: Volume 2 Linear Models and Cluster Analysis

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Unlock market insights by mastering linear models and cluster analysis to uncover relationships and segment customers. Techniques such as regression analysis and predictive modeling come to life with practical examples and R code, offering a resource that empowers marketing professionals to decode complex market dynamics.