Statistics with R for Marketing: Volume 1 Describing Data and Statistical Tests
Mohsen Nady
Gebundenes Buch

Statistics with R for Marketing: Volume 1 Describing Data and Statistical Tests

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Understanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, with a focus on practical applications in marketing. Topics include data visualization, summary statistics, and common statistical tests. Guide readers in applying statistical tools to marketing problems. It is a must-read for marketing professionals and students beginning their journey in data-driven decision-making.