Cheng Zeng, Stephanie Kelly, Stephen M. Croucher

Broschiertes Buch

Statistical Methods for Communication Studies

Beschreibung

A step-by-step guide through various stages of data preparation and analysis, this text demonstrates descriptive and inferential statistics in communication studies. It is suitable for statistics or quantitative methods courses in communication studies programs at the advanced and graduate level.

Autor

Stephen M. Croucher is a Professor in the Department of Communication at Clemson University, USA. He studies organizational and intercultural communication. He has authored more than 130 journal articles and authored/co-edited more than 15 books. He has served as the editor of the Journal of Intercultural Communication Research, Speaker & Gavel, the Review of Communication and is editor-elect for Communication Monographs. He is a Fellow of the International Communication Association and President of the World Communication. Stephanie Kelly is a Professor of Data and Communication at North Carolina A&T State University, USA. Her research focuses on presence variables such as immediacy, credibility, and solidarity in workplace, educational, and technology-mediated contexts. She has published over 100 peer-reviewed articles in journals such as Communication Education, Communication Quarterly, and International Journal of Business Communication. She currently serves as editor-elect of Review of Communication. Cheng Zeng is an Associate Professor in the Department of Communication at North Dakota State University, USA. His research focuses on organizational communication phenomena, including organizational dissent, assimilation, and workplace freedom of speech across diverse cultural contexts. His work has been published in well-regarded communication journals such as the Journal of Communication Management, Journal of Strategic Communication, and Communication Studies.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 284
• Erscheinungstermin: 31. Oktober 2025
• Englisch
• Abmessung: 254mm x 178mm
• ISBN-13: 9781032814872
• ISBN-10: 103281487X
• Artikelnr.: 74434365