Jay W. Pennell has been a part of the NASCAR industry for over fifteen years. His career path has taken him from independent journalist, to social and digital marketing, to team public relations, to NASCAR gaming. Pennell has written for outlets such as FOX Sports, NASCAR.com, Playboy, and Athlon Sports, and was one of NASCAR’s first citizen journalists. He also worked with Richard Childress Racing (RCR), handling public relations, content creation, and partnership management for four seasons. While with RCR, he celebrated many wins, including the 2018 Daytona 500 and the 2019 NASCAR Xfinity Series championship, helped curate the organization’s 50th anniversary content strategy, and worked with drivers such as Austin and Ty Dillon, Brendan Gaughan, Daniel Hemric, Ben Kennedy, Brandon Jones, Paul Menard, Ryan Newman, and Tyler Reddick. He also served as the General Manager of the eNASCAR Heat Pro League, later moving to Brand Manager, NASCAR and INDYCAR with Motorsport Games. Pennell currently contributes to outlets such as Racing America and helps young up-and-coming drivers with marketing and partnership guidance.
