Broschiertes Buch

Stakeholder Involvement in Social Marketing

Challenges and Approaches to Engagement

Herausgeber: Knox, Kathy; Rundle-Thiele, Sharyn; Kubacki, Krzysztof

Beschreibung

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

Autor

Kathy Knox, Ph.D. is a research psychologist with expertise in human development, health education, social marketing, and applied health behaviour change across a range of settings. Krzysztof Kubacki is Professor of Marketing and Society at Auckland University of Technology, New Zealand. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems. Sharyn Rundle-Thiele is director of Social Marketing, Griffith Business School and editor-in-chief of Journal of Social Marketing. Drawing on her commercial marketing background Sharyn's research focuses on applying marketing tools and techniques to change behaviour for the better.

Produktdetails

• Routledge Studies in Marketing
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 224
• Erscheinungstermin: 30. Mai 2022
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 348g
• ISBN-13: 9780367641542
• ISBN-10: 0367641542
• Artikelnr.: 64105629