M. Beck-Burridge, J. Walton

Broschiertes Buch

Sports Sponsorship and Brand Development

The Subaru and Jaguar Stories

Beschreibung

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

Autor

MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan. JEREMY WALTON has written twenty-eight books and is a freelance motoring journalist. He won the 1998 and 2000 American IAMC international awards for his work published in the USA.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-42524-2
• Softcover reprint of the original 1st ed. 2001
• Seitenzahl: 196
• Erscheinungstermin: 1. Januar 2001
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 264g
• ISBN-13: 9781349425242
• ISBN-10: 1349425249
• Artikelnr.: 45076444