George Foster, Norm O'Reilly, Antonio Dávila

Gebundenes Buch

Sports Business Management

Decision Making Around the Globe

Beschreibung

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Autor

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O¿Reilly is Dean of the Graduate School of Business at the University of Maine in Portland, Maine, USA. Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 2nd edition
• Seitenzahl: 626
• Erscheinungstermin: 10. August 2020
• Englisch
• Abmessung: 254mm x 178mm x 33mm
• Gewicht: 1293g
• ISBN-13: 9780367356057
• ISBN-10: 0367356058
• Artikelnr.: 69939185