Bernard J. Mullin, Stephen Hardy, William A. Sutton

Gebundenes Buch

Sport Marketing

Beschreibung

Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.

Produktdetails

• Verlag: Human Kinetics Publishers
• 4 Revised edition
• Seitenzahl: 504
• Abmessung: 289mm x 219mm x 28mm
• Gewicht: 1682g
• ISBN-13: 9781450424981
• Artikelnr.: 40401068