Gebundenes Buch

Sponsored Editorial Content in Digital Journalism

Beschreibung

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

Autor

Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. His books include Branded Content: The Fateful Merging of Media and Marketing (2022) and Critical Political Economy of the Media (2014). He co-edited The Advertising Handbook (2018/2009) and edits the book series Routledge Critical Advertising Studies.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 156
• Erscheinungstermin: 22. Mai 2023
• Englisch
• Abmessung: 250mm x 175mm x 13mm
• Gewicht: 406g
• ISBN-13: 9781032453545
• ISBN-10: 1032453540
• Artikelnr.: 67400194