Hamish Pringle, Jim Marshall

Broschiertes Buch

Spending Advertising Money in the Digital Age

How to Navigate the Media Flow

Beschreibung

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

Autor

Hamish Pringle is Director General of the Institute of Practitioners of Advertising, a UK trade body that represents and supports marketing communications agencies. He has worked on over 50 brands for 30 client companies at 10 agencies including Ogilvy, McCormick Richards, and Saatchi & Saatchi. He is the co-author of Brand Immortality. Jim Marshall is Chief Client Services Officer for Aegis. He is a member of the Institute of Advertising (IPA) Council and spent seven years as Chairman of the IPA Media Futures Group. He has worked in media for over 35 years, as a director at Young & Rubicam, Reeves Robertshaw and later at DMB&B.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 336
• Erscheinungstermin: 27. Dezember 2011
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 518g
• ISBN-13: 9780749463052
• ISBN-10: 0749463058
• Artikelnr.: 33080174