Lenz Raimund
Broschiertes Buch

Special features of tourism marketing

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Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (SK) (Berg Universität Kosice), language: English, abstract: The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not "only" marketing experts, but primarily motivators and moderators of internal marketing, using i...