Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
Maria Cristina Gatti
Gebundenes Buch

Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

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The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is cruci...