Broschiertes Buch

South Korean Popular Culture in the Global Context

Beyond the Fandom

Herausgegeben: Lim, Sojin
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This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of 'ontact', with a special focus on K-pop and K-drama.Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power - beyond soft power - including discussions of how the pandemic and the use of online platforms have coincidently or effectively influenced recent phenomena surrounding Korean popular culture. It reveals both the possibilities and pitfalls of Hallyu diplomacy and th...