D. Jackson

Gebundenes Buch

Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

Beschreibung

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Autor

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-4039-0519-2
• 2003
• Seitenzahl: 179
• Erscheinungstermin: 6. Oktober 2003
• Englisch
• Abmessung: 241mm x 161mm x 20mm
• Gewicht: 418g
• ISBN-13: 9781403905192
• ISBN-10: 1403905193
• Artikelnr.: 21870228

Rezensionen

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller