Software Export Marketing From Indian Prospective
Ashutosh Nigam
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Software Export Marketing From Indian Prospective

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Efficient marketing strategy would lead to successful marketing of software product and services in the foreign markets. India possesses strong software production and technological skills but real market share of world market would be captured through efficient marketing strategy. This would enable the software firms for evolving right pricing, delivery channel, sales and branding of software products and services. The uniqueness of branding will give uniqueness to the product. Failure to deliver software through right marketing channels efficiently would defeat the entire purpose. So a kind ...