Socially Responsible Consumption and Marketing in Practice
Broschiertes Buch

Socially Responsible Consumption and Marketing in Practice

Collection of Case Studies

Herausgegeben: Bhattacharyya, Jishnu; Balaji, M. S.; Jiang, Yangyang; Azer, Jaylan; Hewege, Chandana R.
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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies...