SOCIALLY RESPONSIBLE BUSINESS MODELS FOR INTL BRANDS
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This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and addressing social challenges through stakeholder engagement. The book blends theory and practice, providing actionable insights and real-life case studies to guide companies in adopting socially responsible business practices. It covers principles of sustainability, including fair labor, transparency,...
This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and addressing social challenges through stakeholder engagement. The book blends theory and practice, providing actionable insights and real-life case studies to guide companies in adopting socially responsible business practices. It covers principles of sustainability, including fair labor, transparency, and governance, and presents frameworks for integrating social responsibility into various business functions such as leadership, marketing, finance, and HR. Additionally, the book discusses the role of stakeholder engagement, global policy implications, and emerging trends. It also offers guidance for scholars to explore governance, regulations, and the impact of government and non-profit initiatives. Ultimately, it aims to inspire businesses, policymakers, and entrepreneurs to innovate for social impact and long-term sustainability.
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