Social Networking Marketing Opportunities and Challenges
Smita Sharma
Broschiertes Buch

Social Networking Marketing Opportunities and Challenges

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Explores the potential benefits and obstacles associated with using social networking platforms as marketing communication tools. In the digital age; social media has revolutionized the way businesses engage with their target audiences; making it essential to understand the dynamics and implications of this marketing approach. This research takes a comprehensive approach; examining the various opportunities that social networking sites offer for businesses to reach and connect with their customers. It analyzes the effectiveness of social media marketing in increasing brand visibility; driving ...