Social Media Research Methods

Social Media Research Methods

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Filling a gap in the literature and featuring an emphasis on using new media in communication research, Social Media Research Methods introduces students to a variety of social media research methods and data analysis strategies. The text recognizes the richness of the data available within social media platforms and underscores the importance of employing effective research methods to make meaning of that data. By integrating applied concepts, theories, and practical advice for working with and presenting social media data, the textbook arms students with the latest research and social media ...