Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
Adidas Wilson
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Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest

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What Is Social Media Engagement? It is the number of shares, likes, and comments. A big following is great, but an engaged audience is better than a big one--quality over quantity. There are certain metrics used to measure social media engagement. They include: Use of branded hashtags. Mentions. Click-throughs. Audience and followers' growth. Likes. Comments. Retweets/shares. Your followers can naturally start engaging with your content. But often, you may need to encourage them a little. Here are a few tricks to help you with that. Assess your engagement: see how many followers you have, the ...