Professor Wendy W. Moe (College Park University of Maryland), Professor David A. Schweidel (Emo Associate Professor of Marketing

Gebundenes Buch

Social Media Intelligence

Beschreibung

This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.

Autor

Wendy W. Moe is an Associate Professor of Marketing and Director of the M.S. in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin. She holds a Ph.D., M.A. and B.S. from the Wharton School at the University of Pennsylvania as well as an M.B.A. from Georgetown University, Washington DC. In addition to her academic work, Professor Moe has consulted for numerous corporations and government agencies, helping them develop and implement state-of-the-art statistical models in the context of web analytics, social media intelligence and forecasting.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 200
• Erscheinungstermin: 24. Februar 2014
• Englisch
• Abmessung: 237mm x 159mm x 20mm
• Gewicht: 464g
• ISBN-13: 9781107031203
• ISBN-10: 1107031206
• Artikelnr.: 40456447