Patricia SanMiguel, Tekila Harley Nobile, Cristina Sanchez-Blanco

Broschiertes Buch

Social Media in the Fashion Industry

Fundamentals, Strategy and Research Methods

Beschreibung

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Autor

Patricia SanMiguel is Associate Professor of Digital Marketing, Influence Marketing and Fashion Consumer Behavior at the School of Communication at the University of Navarra (Pamplona, Spain), and ISEM Fashion Business School (Madrid, Spain). Tekila Harley Nobile is Lecturer and Researcher in Luxury Business at Sotheby's Institute of Art (London, UK). She is Visiting Lecturer in Digital Fashion Communication at USI-Università della Svizzera italiana, Lugano (Switzerland). Cristina Sánchez-Blanco is Professor at the School of Communication in the University of Navarra, Spain. Nadzeya Sabatini is Assistant Professor in Digital Transformation at Gdansk University of Technology (Gdansk, Poland) and Senior Researcher at USI-Universita' della Svizzera Italiana (Lugano, Switzerland).

Produktdetails

• Routledge Studies in the Fashion Industry
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 134
• Erscheinungstermin: 7. Oktober 2024
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 226g
• ISBN-13: 9781032826578
• ISBN-10: 1032826576
• Artikelnr.: 70680575