Broschiertes Buch

Social Media in Sport

Analysis and Application Across Contexts

Herausgeber: Boatwright, Brandon C; Cranmer, Gregory A

Beschreibung

Analyzing the intersection of sports and social media, the text scrutinizes stakeholder viewpoints including fans, athletes, organizations, and media. Sixteen case studies blend traditional and computational approaches with diverse theories to reveal how social platforms shape sports culture, dialogue, and practice.

Autor

Brandon C. Boatwright (Ph.D., University of Tennessee) is an assistant professor and the director of the Social Media Listening Center at Clemson University. Gregory A. Cranmer (Ph.D., West Virginia University) is an associate professor in the Department of Communication at Clemson University. He is also a faculty fellow of the Robert H. Brooks Sports Science Institute and a research fellow of the U.S. Center for Mental Health and Sport.

Produktdetails

• Verlag: Cognella Academic Publishing
• Seitenzahl: 264
• Erscheinungstermin: 28. April 2025
• Englisch
• Abmessung: 254mm x 178mm x 14mm
• Gewicht: 463g
• ISBN-13: 9798823316385
• Artikelnr.: 74210290