Social Marketing as Intervention in the Partner Relationships Issues
Natasa Demsar Pecak
Broschiertes Buch

Social Marketing as Intervention in the Partner Relationships Issues

New Innovative Model of Social Marketing

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This work intertwines two different fields of science where we can see how very much connected they actually are. The first one is social marketing and the second one is the field of partner relationship and family relations. To the best of our knowledge, this research issue is almost unaddressed in the literature. Social marketing impacts many social issues. This survey is therefore focused on using it for changing the behaviour of the partners from which it is required to modify deeply rooted beliefs and patterns of behaviour. Based on the results of the research a model of new social market...