Tom Miner

Broschiertes Buch

Social First Brands

How Modern Brands Create Community, Loyalty, and Growth

Beschreibung

Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.

Autor

Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16645
• Seitenzahl: 272
• Erscheinungstermin: 3. Juli 2025
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 410g
• ISBN-13: 9781398621688
• ISBN-10: 1398621684
• Artikelnr.: 71746438