Social Entrepreneurship
Arthur Brooks
Broschiertes Buch

Social Entrepreneurship

A Modern Approach to Social Value Creation

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For undergraduate and graduate courses in social entrepreneurship and nonprofit management.

This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.

Features + Benefits
For undergraduate and graduate courses in social entrepreneurship and nonprofit management.

This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.

Entrepreneurial Skill in the Non-Profit and Social Sectors

The American and world economies have become increasingly entrepreneurial, with greater percentages of wealth than ever before residing in new ventures. This book emphasizes an entrepreneurial approach to creating solutions for social problems and unmet needs of society, transforming them into authentic opportunities to create social value.

Understanding of For-Profit Ventures

A new generation of social entrepreneurs are looking to transfer the traditional skills of establishing new ventures to non commercial frontiers. The text helps tie the similarities of what social entrepreneurs do with the orientation and activities of for-profit entrepreneurs. However, they also face unique issues of measuring social benefit, acquiring donated resources, and knowing what "success" means in a nonprofit environment.

Chapter 1: An Introduction to Social Entrepreneurship

Chapter 2. Ideas and opportunities

Chapter 3. Developing the social enterprise concept

Chapter 4. Social enterprise business plans

Chapter 5. Measuring Social Value

Chapter 6. Earned income

Chapter 7. Donations and government income

Chapter 8. Entrepreneurial fundraising and marketing

Chapter 9. Launch, growth, and goal attainment