Robert S. Wyer Jr.
Broschiertes Buch

Social Comprehension and Judgment

The Role of Situation Models, Narratives, and Implicit Theories

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Written by one of the foremost authorities in social cognition, Social Comprehension and Judgment examines how people process information encountered in their everyday lives. In the book, Dr. Wyer proposes a new theory about the way in which information acquired in everyday life is comprehended and represented in memory, and how it is later used as a basis for judgments and decisions. A major emphasis throughout is on the construction and use of narrative representations of knowledge and the way that visual images influence the comprehension of these narratives and the judgments based on them....