Bo Burlingham

Broschiertes Buch

Small Giants

Companies That Choose to be Great Instead of Big

Beschreibung

It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. This book looks at a range of 14 private companies, from a brewery to a record label, that chose a different path to success. It helps an entrepreneur consider new directions to make their company great.

Autor

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.

Produktdetails

• Verlag: Penguin / Penguin Books UK
• Seitenzahl: 272
• Erscheinungstermin: 7. Juni 2007
• Englisch
• Abmessung: 197mm x 129mm x 22mm
• Gewicht: 208g
• ISBN-13: 9780141031491
• ISBN-10: 0141031492
• Artikelnr.: 22695254