SilverComm
Marketing Practices and Messages for the Age of Aging
Versandkostenfrei!
Versandfertig in 1-2 Wochen
65,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
33 °P sammeln!
The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity, it’s essential that students engage with strategies that embrace all age groups. This text combines professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
Andere Kunden interessierten sich für
